Simien Antonis Parr

Akupa Tea

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

AV Club // Transmission LA

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Geffen Records

A rebranding and styleguide concept for Geffen Records. The handmade styleguide is perfectly bound and uses two Geffenb records for the cover and back.

Mission bicyle concept brochure

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Court Grip

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Marketing Flyers

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Volkswagen Campaign Series Concept

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Subaru Campaign Series Concept

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Furloughboard

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Challenge Hall

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Transit Labs

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Logos

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Italian Kitchen

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Dragonfly

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Co-op Food & Drink

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Apparel Design

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Kirson Fuller

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Fuse

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Tunza // UNEP

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Mission Athletecare

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Drnks Juice Box Concept

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Pavilion Grille

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Nature's Pure

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?

Traveled the globe. Roamed the country. Studied Web & Print design at Valenica College in Florida. Moved to New York and was quickly immersed at Revolver where we specialized in brand development, lifestyle marketing, and product design. After a of couple years and an itch to learn more about technology, I was designing and developing mvp products at Casual Corp, a venture studio in NYC producing companies with pre-product founders and help corporate entrepreneurs discover, validate, and build new product lines or businesses. With my new understanding and experience of the production of minimum viable products I moved to DC and shortly began as Creative Director of Transit Labs, a data analytics company dedicated to building smarter cities and improve data collection, reporting, analysis and modeling practices by harnessing the power of big data to better inform transit decision-making.

Branding & Visual

Evolved from projects ranging from complete branding and identity overhauls, marketing collateral, and campaigns

UX/UI

Focused on personas, user scenarios, sitemaps, ux specs, ui design, wireframes, mockups, and prototypes

Development

Adapted to basic front-end development, lean ux, agile methodologies, and clean pixels

  • Creative Director
    • Washington, DC
    • Designed corporate identity/branding, styleguide, messaging, taglines, visual imagery, and culture
    • Created initial concept models, heuristic reviews, sitemaps, process flows, sketches, wireframes, prototypes, and detailed specifications
    • Synthesized and compiled findings to inform user experience strategy
    • Executed personas, user scenarios, sitemaps, storyboards, task flows, user experience specs, user interface design patterns, wireframes, high-fidelity mockups, and clickable prototypes
    • Managed the technical execution of developers and testers to ensure the functional product reflects all specifications
    • Contributed to an agile development methodology for the product
    • Led the creation and design of marketing materials, branding, trade-show graphics, environmental design, photography, presentation boards/books, illustrations, multimedia presentations
    • Collaborated with Marketing/Communication Managers to design and create collateral material and digital media for promoting the product
    • Maintained consistent style and design quality in accordance with readership, editorial and advertising goals
    • Located printing sources and performed prepress, quality control and press inspections on all printed materials
    • Interviewed and hired quality designers within the DMV area
    • Oversaw daily operations and prioritizing tasks for the design team while ensuring a smooth and efficient workflow
  • Full-Stack Creative
    • Remote
    • Developed and presented proposals for design work to small business owners and company managerial staff for projects ranging from website design, exhibit materials and marketing collateral, to complete branding and identity overhauls
    • Managed the design and prepress standards of all digital files from clients
    • Created identity systems for clients that paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent
    • Conceptualized and executed design, resolving projects to client’s satisfaction, accurate billing and payment collection, and assistance in the printing process
    • Experienced in working directly with clients and multitasking multiple projects from concept to production while working under intense deadlines
  • Creative Director
    • New York, NY
    • Designed corporate identity/branding for the company and for each product the company created
    • Designed templates and created brand standards for marketing materials
    • Developed an ideation process to ensure a minimum viable product could be executed within 1 month
    • Developed front-end design and functionality for all products
    • Taught our user experience and interface design methodology within a fellowship program and worked individually with fellows
  • Art Director
    • New York, NY
    • Designed and produced advertisements for magazines, newspapers, print ads, and annual reports
    • Coordinated with show decorators all fabrication that needed to be produced on-site; ensured that all design and color standards were consistent throughout the trade show event itself
    • Conducted pitches and meetings with clients to demonstrate project ideation, process, creation, and execution
    • Created, managed, and maintained all marketing design, preflight and prepress standards
    • Directed small teams of designers, who simultaneously worked on multiple projects across various disciplines
    • Designed and developed content management system websites, user interface skins, icon, and graphic elements
  • Valencia College
    • Orlando, FL
    • Associate of Science - Graphic Design 2010
    • Associate of Science - Web Development 2010
    • Spotlight Student for 2011 Inctrl Conference Orlando
    • Official Selection for 2009 & 2010 Student Exhibition
    • VCC 2010 Element Production-Ready Award
    • President’s List 2008
    • Dean’s List 2009
  • Design Intern
    • Orlando, FL
    • (20 Hours per week while attending Valencia College full-time)
  • Production Intern
    • Orlando, FL
    • (5 Hours per week while attending Valencia College full-time)
  • Information