Combat the issue of dusty basketball courts applied to your sneakers.
Mission Athletecare designed Court Grip to increase traction on hardwood courts.
Revolver had already executed the branding but the packaging and marketing needed to be completed. Initially we began mocking up the packaging with stock images but quickly required a photoshoot with Dwyane Wade.
We met with Dwyane Wade around mid-town in New York for the photo/video shoot and complied all media over the next days. Once all media had been complied we began working with Mission and Wade's team to approve the packaging and begin printing labels. Foot Locker released the product in their flagship stores as well as on Mission's website so we produced marketing materials and installation for brick and mortar.
In the early days of Facebook pages we developed a page using FBjs.
A simple execution for a facebook page included two internal pages to inform people on why they could use CourtGrip and instructed them on how it is applied.
