College class assignment to rebrand a company and create a styleguide.
Assignment asked for us to choose a brand the we wanted to rebrand and create a styleguide. I choose Geffen Records since "Off the Wall" by Michael Jackson was a classic in my childhood. Influenced by the classic look of the record player I used the likeness to create the brand. Simple grayscale palette and soft materials. Finalized the styleguide with a custom cover out of vinyl record and stock paper.