Geffen Records

Exploratory rebranding styleguide project for Geffen Records.

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Creative Direction
  • Assembly
  • Prepress
  • Simien Antonis Parr

GR Geffen Records

College class assignment to rebrand a company and create a styleguide.

Assignment asked for us to choose a brand the we wanted to rebrand and create a styleguide. I choose Geffen Records since "Off the Wall" by Michael Jackson was a classic in my childhood. Influenced by the classic look of the record player I used the likeness to create the brand. Simple grayscale palette and soft materials. Finalized the styleguide with a custom cover out of vinyl record and stock paper.

GR Styleguide Cover
GR Styleguide Business Card Back
GR Styleguide Business Card Front
Business Card Mockup
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