HomeBase

Affordable workspaces, offices and business services for individuals and teams.


Programs
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Google Suite
  • Visual Studio
  • Oh My Zsh
  • Kirby CMS
  • Airtable
  • Zapier
  • Figma
Contribution
  • Creative Direction
  • Product Management
  • Front-end Development
  • Back-end Development
  • UI/UX
  • Public Relations
  • Prepress
  • Sales
Contributors
  • Simien Antonis Parr

HB HomeBase

Full project release with branding, User interface and experience design, Front-end development, Back-end development, On-site operations, Marketing, and Sales.

Valstone requested consultation for design and development to support their solution to the growing need for workspace in Baltimore. We begin with naming exercises and conclude on the name HomeBase as the flagship location was across the street from Camden Yards inconjunction with the play on words.

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HB Branding
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HB Branding Rohn Medium
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HB Branding Icons

HB Website

Final iteration that organically reached top 5 results on Google for Baltimore Office Spaces

First iteration was the flagship location at 300 West Pratt St and once HB expanded the website needed to grow to include a second location.

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HB Homepage

HB Locations

Navigating through multiple locations needs to be seamless and intuitive.

With the addition of Clipper Mill to the locations of HomeBase they needed an intuitive approach to navigating through sections and calls-to-action.

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HB Pratt St Homepage
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HB Clipper Mill Homepage

Toolbar Navigation

The best approach to navigate around HB locations was to use a fixed toolbar with functions on scroll for a continuous experience throughout page sections.

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HB Location Toolbar
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HB Memberships
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HB Amenitites

Continuous Content

Google loves blog posts with at least 350 words or more, anything less than that will have a hard time getting crawled. The campaign was produced with a handful of initial posts that were spread out through the launch duration.

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HB Take A Tour Blog Post
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HB Rise Of Coworking Blog Post

HB Marketing

Local to Regional marketing was our initial footprint into downtown baltmore and surrounding areas.

Multiple concepts, version testing, and campaigns were carried out during my time with HomeBase.

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HB Baltimore Sun Advertisement
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HB Baltimore Sun Advertisement
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HB Baltimore Sun Advertisement
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HB Baltimore Sun Advertisement

Local Engagement

Sometimes the best approach for interest, sales, and people to participate are pull-tabs at coffee shops, some telephone poles, and local spots.

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HB Pull Tab Advertising
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