Affordable workspaces and business services for individuals and teams.
Full project release with branding, User interface and experience design, Front-end development, Back-end development, On-site operations, Marketing, and Sales.
Valstone requested consultation for design and development to support their solution to the growing need for workspace in Baltimore. We begin with naming exercises and conclude on the name HomeBase as the flagship location was across the street from Camden Yards inconjunction with the play on words.
Final iteration that organically reached top 5 results on Google for Baltimore Office Spaces
First iteration was the flagship location at 300 West Pratt St and once HB expanded the website needed to grow to include a second location.
Navigating through multiple locations needs to be seamless and intuitive.
With the addition of Clipper Mill to the locations of HomeBase they needed an intuitive approach to navigating through sections and calls-to-action.
The best approach to navigate around HB locations was to use a fixed toolbar with functions on scroll for a continuous experience throughout page sections.
Google loves blog posts with at least 350 words or more, anything less than that will have a hard time getting crawled. The campaign was produced with a handful of initial posts that were spread out through the launch duration.
Local to Regional marketing was our initial footprint into downtown baltmore and surrounding areas.
Multiple concepts, version testing, and campaigns were carried out during my time with HomeBase.
Sometimes the best approach for interest, sales, and people to participate are pull-tabs at coffee shops, some telephone poles, and local spots.
