Say hello.

Brand identity, websites and product interfaces, print and campaign work, and the environments around an event. Plus the operational side that keeps all of it consistent once it ships.

Yes. Sixteen years across agencies, in-house teams and my own practice, most recently as Associate Creative Director at HMP Global, where I ran a team across oncology and wound care. Baltimore, and remote suits me.

I have led designers and I have been the only one, and the habits are the same either way. I write things down, I hand over documentation rather than knowledge, and I would rather show a rough build than describe a finished one.

Discovery first: a conversation about the business, the audience, and what has to be true for the work to succeed. Then strategy, design, and a plan with checkpoints you can hold me to.

Yes. I start by auditing what is working, then rebuild around what the business needs now, so the redesign carries forward the parts your customers already trust.

Scope decides it. A focused identity is weeks rather than months, and an identity with a built site alongside it is longer. You get a range before anything starts, and the first word if it moves.

Real content early, contrast and type sizes checked against WCAG, keyboard and screen reader passes on anything interactive, and testing on actual devices before it goes live.