AV Club

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Current Preview

Industry

Event

Client

Mike Diamond

Role

Art Director

Focus

Direction, Design

Overview

AV Club was a 17-day art and music festival at MOCA's Geffen Contemporary in Los Angeles. Mike D of the Beastie Boys curated it. Mercedes-Benz sponsored it. The event mixed gallery shows, concerts, and installs from more than a dozen artists. The brand had to work across many different formats, from concert posters to gallery wall text.

Contributions

Design work for the festival's look ran from the core logo to a full brand style guide, built to flex across many different formats. Posters, banners, and web ads all needed to feel like the same event. Art direction reached into the concerts, food stalls, and gallery shows too, so a visitor moving between them would recognize the same hand behind each piece. See the full history at MOCA's page.