Homebase Works
Industry
Real Estate
Client
Valstone Partners
Role
Consultant
Focus
Direction, Design, Development, Operations
Overview
From 2017 to 2020, I served as a Creative Consultant for HomeBase Works, an affordable workspace provider in Baltimore, MD. My role involved enhancing the company’s brand presence, operational efficiency, and community engagement. Through strategic branding and local partnerships, I significantly increased occupancy rates and client satisfaction, establishing HomeBase Works as a leader in affordable workspaces and fostering entrepreneurial growth in Baltimore.
Contributions
I developed and executed branding strategies that unified HomeBase Works’ identity and increased brand awareness. Through targeted marketing campaigns and streamlined processes, I boosted workspace occupancy from 10% to 55% in six months while reducing client onboarding time. As a board member of the Baltimore BBB, I strengthened local engagement by organizing networking events that attracted over 50 attendees per session. These efforts resulted in revenue growth and increased client satisfaction scores.
