Court Grip

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Industry

Lifestyle

Client

Mission Athletecare

Role

Art Director

Focus

Design, Packaging, Retail Marketing

Overview

Court Grip is a sports grip product that launched into national retail stores through Foot Locker and Eastbay. As Art Director at Revolver New York, the job was making packaging and in-store displays earn their place on a crowded shelf. Every choice had to hold up in a real store aisle.

Contributions

Packaging and retail displays for the national launch were built to hold up under real shelf conditions. Marketing work that Revolver started got carried through to completion as part of the job. A photo shoot with NBA player Dwyane Wade in New York rounded out the campaign, directed start to finish. The brand's first web presence, including a Facebook page built with FBJS, was also built to support the retail rollout. No current site or store listing is confirmed for Court Grip today.