Court Grip
Industry
Lifestyle
Client
Mission Athletecare
Role
Creative Director
Focus
Direction, Design, Development
Overview
The project involved completing the packaging and marketing for Court Grip after the initial branding work by Revolver. Key stages included creating initial mockups using stock images, organizing a professional photoshoot with NBA star Dwyane Wade, and finalizing packaging designs. The marketing strategy encompassed producing materials for Foot Locker's flagship stores and developing a Facebook page to enhance its digital presence. The project was executed with a focus on collaboration and timely delivery, ensuring that all components aligned with the product's launch.
Contributions
The team coordinated a successful photo shoot with Dwyane Wade in mid-town New York, compiling all media assets shortly after. Collaboration with Mission and Wade's team was crucial for packaging approval and label printing. Marketing materials were created for both physical retail locations and Mission's website, ensuring a cohesive launch strategy. Additionally, the development of a Facebook page using FBjs provided educational content about Court Grip's benefits and application methods. This multifaceted approach leveraged celebrity endorsement and innovative marketing techniques to effectively position Court Grip in the sports performance market.
