Capri Southampton
Industry
Hospitality
Client
Hospitality House
Role
Creative Director
Focus
Direction, Design, Development
Overview
Capri Southampton is a boutique hotel located off the northern peninsula of Southampton, distinguished by its deep blue and vibrant yellow palette. Drawing inspiration from its elegant decor, the project embraced a vintage bathing club aesthetic, incorporating polka dots, bold stripes, and clean vignettes. The design approach unified the hotel's branding and storytelling, creating a cohesive and memorable guest experience. Halftone patterns from archival poolside photos further enriched the visual narrative, blending nostalgia with contemporary sophistication.
Contributions
The project delivered a distinctive brand identity by harmonizing vintage charm with modern functionality. A simple yet strategic landing page was developed to enhance Google rankings while the hotel prepared a robust booking engine. Attention to detail was paramount, with small design touches throughout the space showcasing finesse and cohesion. Custom postcards were introduced in guest rooms, encouraging visitors to connect with loved ones while promoting future stays. These contributions elevated Capri Southampton’s appeal as a unique destination, setting it apart in the competitive boutique hotel market.
